CAPS/PRC Town Hall, I&I Core and CE Core present: Michele Andrasik, PhD & Tina Hoff, Senior VP, Kaiser Social Impact Media Prog. --Community Engagement: Representation & Respect
Part II in a Series hosted by the CAPS Intervention and Implementation Science Core in collaboration with the CAPS Community Engagement Core:
Series Title: Laying Foundations of Trust: Moving Towards Health Equity
This series aims to explore some core social and behavioral aspects of trust and engagement with public health measures in relation to the COVID-19 pandemic, with an eye towards lessons from HIV work, in order to stimulate programmatic and research agendas that promote health equity.
Registration Link: Zoom Registration
Michele Andrasik, PhD, is a clinical health psychologist. She is the Director of Social and Behavioral Sciences and Community Engagement for the Fred Hutchinson-based HIV Vaccine Trials Network (HVTN) and the COVID-19 Prevention Network (CoVPN), Senior Staff Scientist in the Fred Hutchinson Vaccine and Infectious Disease Division and an Affiliate Assistant Professor in the Departments of Global Health and Environmental and Occupational Health Sciences at the University of Washington. Her work focuses on addressing health inequities among Black, Indigenous, People of Color, and gender and sexual minority communities. An expert in Community-Based Participatory Research (CBPR), Historical Trauma and mixed methods research, Dr. Andrasik has led a robust Social and Behavioral Sciences research agenda for the HVTN for almost a decade. She has extensive experience working with communities and community organizations, both as a researcher and as a service provider.
Tina Hoff is Senior Vice President and Director of Social Impact Media at KFF (Kaiser Family Foundation), where she develops and directs large-scale, health communications campaigns with public and private sector partners. Her Emmy and Peabody award-winning work with Viacom, MTV, BET and Univision, among others, pioneered a new model for working with media on social issues. In 2009, she created Greater Than AIDS, a leading national social marketing initiative that delivers life-saving information and confronts the stigma of HIV in the U.S. In response to the COVID public health crisis, Ms. Hoff launched Greater Than COVID, which includes THE CONVERSATION: Between Us, About Us, a campaign featuring Black health care workers answering the questions Black people have about the COVID vaccines.